When you start writing a business plan, you must have an outline in your heart. I hope the officials can read it line by line. This kind of thinking mode is very helpful for starting a business.
What is logic
Is your outline! The first impression of your business plan. If you ca n’t capture investors, your first half will fail. We all know that the ultimate purpose of the business plan is to convince investors, then within the outline, presenting your ideas in an orderly manner is what you have to do.
Therefore, when you start to write a business plan, you must have an outline in your heart. I hope the officials can read it line by line. This kind of thinking mode is very helpful for starting a business.
Summary
One sentence explains the origin of the idea. (Cutting point)
One sentence explains the needs of the market. (market expectation)
One sentence explains what you need to provide. (product)
One sentence tells who else has provided these needs. (Competitor)
In one sentence, what do you offer better than what they provide? (Advantage)
One sentence explains how you make this "strong". (R & D)
One sentence explains how you make up for "strong" to "need". (Market operation)
One sentence explains how much you can make up for the needs you make up. (Profit model)
In one sentence, explain how much you earned and what you want us to provide. (Return)
Introduce you in one sentence. (Team Advantage)
Like the abstract thinking logic, the text is carried out under such thinking framework.
If you have not registered a company, you can change to a "team" yourself, and then use the "company" idea to compile a plan yourself, and part of the idea copy I gave can be deleted.
Text requirements: All one sentence can be finished, never two sentences.
Chapter One
basic situation
Music note dynamic minimalist dividing lineWhat is the company called.
Where is the company.
What is the nature of the company.
What are the company's shareholders.
What is the holding structure?
What is the company's main business.
What is the composition of the company's employees.
How is the company's finances.
What are the company's short-term and long-term goals?
Chapter two
Company management
Music note dynamic minimalist dividing lineOverview.
What are the high-level.
Executive profile.
How to divide the top management.
What is the management system.
What institutions and related staffing should be established after financing.
What kind of incentive mechanism and incentive measures the management and key personnel will adopt.
Management compensation, whether there is an employee stock ownership plan. Whether the company has established a personnel management system.
Protection measures taken on relevant intellectual property rights, technical secrets and trade secrets.
Whether the company has associated operations.
Whether the company and the company's key management personnel are involved in legal proceedings and arbitration events will have any impact on the company.
third chapter
Industry situation
Music note dynamic minimalist dividing lineOverview.
What is the market prospect?
Who is using the product.
The purpose of use, why buy.
List the top three customer types of products and their purchasing power
The product industry in which it is invested is currently in the development stage.
Do you have expertise, copyrights, patents, formulas, etc.
How long is the replacement cycle?
Indicate whether this product has standards.
Comparison of products with similar products.
The novelty, advancedness and uniqueness of our products.
Highlight the advantages in terms of performance, price, after-sales service and technical support.
Comparison between the company and five major competitors in the industry. Factors affecting industry and product development.
In the past 3 to 5 years, the sales situation of the whole industry in each year is listed with the source of information.
The industry-wide sales revenue forecast for each of the next 3 to 5 years sets out the source of information.
The company's sales revenue forecast for the next 3 to 5 years (in case of unsuccessful financing and successful financing)
Chapter Four
R & D
Music note dynamic minimalist dividing lineOverview.
Demonstration of finished products.
Product function table.
R & D architecture based on function table.
The research and development achievements and its advanced nature.
What to develop in the future.
What is the company's total investment in R & D funds.
What is the amount of R & D funds planned to be reinvested.
The list describes the annual purchase of development equipment, developer salaries, testing and testing costs, and other costs related to development.
Existing technical resources.
What is the R & D model.
What are the incentive mechanisms and measures for the R & D team?
In the next 3 to 5 years, the R & D capital and personnel investment plans are listed in the table.
chapter Five
Product Manufacturing / Operation
Music note dynamic minimalist dividing lineOverview.
The company's current annual production capacity, plant area and number of production personnel (replaced by the Internet industry is the number of maintenance personnel, the server is not the amount of data, how effective the maintenance, the following replacement)
production methods.
How advanced is the production equipment, what is the value, whether it is insured, what is the production capacity, and service life.
If you need to add equipment, purchase plan, purchase cycle and installation and commissioning cycle.
Product manufacturing process and technological process.
How to control the manufacturing cost of products and what measures.
Product quality management system.
Key quality inspection equipment, yield control methods and adopted control standards.
Procurement of raw materials, components, accessories, spare parts, etc.
Procurement channels.
Raw material quality control methods.
Chapter Six
Market solutions
Music note dynamic minimalist dividing lineOverview.
Product pricing methods.
Composition of cost of sales.
The basis for formulating sales prices and discount policies.
Strategies and methods for sales network, advertising promotion, establishment of agents and after-sales service.
What factors are relevant to the competitive advantage of the market solution
What kind of incentive and restraint mechanisms are adopted for sales staff.
Competitive sales plan.
What are your advantages?
Short-term sales target.
Long-term sales target.
List turnover forecast.
The list illustrates market share forecasts.
Chapter VII
Financial status
Music note dynamic minimalist dividing lineOverview.
The summary table shows the company's basic financial data in the past. (Main income, main cost, main profit, management expenses, financial expenses, net profit, subsidy income, total assets, total liabilities and net assets, break-even point, gross profit margin and net profit margin of main products.
Explain the basis for the preparation of financial forecast data.
Based on your basis, provide the project's balance sheet, balance sheet, profit and loss statement, and cash flow statement for the next three years after financing.
State the tax types and tax rates related to the company's business.
Who will provide the preferential policies for the company?
chapter eight
risk
Music note dynamic minimalist dividing lineOverview.
Explain in detail the policy risks, R & D risks, market development risks, operational risks, financial risks, and risks dependent on key personnel of the company.
How to quantify these risks.
Countermeasures and management measures for these risks.
Whether the risk is reduced after the decision and to what extent.
How big is the final investment insurance?
Chapter nine
Financing plan
Music note dynamic minimalist dividing lineOverview.
The purpose and amount of financing.
Explain how much equity to sell to investors at what price, and what is the basis for pricing.
Fund usage and usage plan.
The list describes the implementation plan of the project after financing, including the progress of capital investment, effects, and start and end times.
Explain what supervision and management rights investors can enjoy. Which ways to participate in company affairs and the degree of participation.
Explain how the company will provide investors with reports. (Such as annual income statement, balance sheet and annual audit report)
Explain the way of realizing the investment, listing, transfer, repurchase, etc.
Explain the average annual investment return rate and relevant basis for the next 3 to 5 years after financing.
chapter Ten
Schedule
Music note dynamic minimalist dividing lineSpecify the project implementation plan and progress in detail, indicate the start and end time, completed results, planned completion goals, investment of each project, and output of each project.